final paper

To summarize the strategy,  Stella Artois will be attempting to expand both their racial and socioeconomic target markets.  This will be done by implementing the use of minority celebrities into advertising campaigns that will be posted onto social networking sites such as Facebook, Twitter and YouTube.  As well as the aforementioned sites, Stella Artois will also be advertising on NBA.com and NFL.com with wall banners and pop-up videos.  All of this will lead to the build up and advertisement of a Stella Artois concert series sponsored by Facebook, Twitter, and YouTube.  The concert series will be recorded onto YouTube for people around the world to watch.  The concert series will feature the biggest names in the hip hop industry as well the most prominent names in comedy.  The venues for the concert series will include major U.S cities including New York, Washington D.C, Miami, Houston, Chicago, Phoenix, Los Angeles and Seattle.

The obvious challenge in this plan comes in the fact of the fiscal sector.  To put forth this advertising and marketing campaign is going to be costly.   However,  I am sure that the outcome will far outweigh the initial cost.  Not all of the cost of this marketing strategy will come from Stella Artois.  The concert series, which will mainly be funded by Stella Artois will still be sponsored by Facebook, YouTube, and Twitter who will be making contributions for sponsorships.

Photo slideshow

This is a slideshow of a great day at my ranch in Sandy Texas.  There are cattle, lots of wild animals and beautiful scenery.  The Pedernales river runs right through the ranch.

http://www.flickr.com/photos/48960924@N06/sets/72157623632586349/show/

My I-Phone app

My idea for an I-phone app is named Pantry Chef.  Pantry Chef is an excellent tool for those days when you are too lazy or busy to run to the grocery store but you still want to cook a great home cooked meal.  Pantry Chef works by inputting ingredients you have laying around your house into  a search engine and Pantry Chef takes those keywords and finds recipies from its massive database of cookbooks that incorporate the ingredients you have on hand so that you do not have to go to the store.  Pantry Chef is an excellent app because it will open your eyes to delicious recipie ideas that you never thought about.

NBA blog

The past week has been chocked full of some great basketball games.  The NBA all star game was in Dallas this past weekend and the all stars put on quite a show both in the skills contest and dunk contest all leading to the actual all star game which was action packed.  But aside from the all star game it has been a great week for the spurs, my team.  The spurs have been doing a great job defeating some really good teams.  The spurs played Denver on the 11th and actually walked away with a big win defeating Denver 111-92.  Then on the 17th they went to play Indiana and walked away with a win just barely, with a final score of 90-87, what a close call.  Hopefully when the spurs play tonight they will win with a little larger margin because watching them win at the last second was quite nerve racking.  I will be updating my blog to let everyone know the results of tonights game against the 76er’s, hopefully it will be another W for the spurs.

Microsoft vs. Apple

The microsoft vs apple battle has been a debate dating back since the 1980′s.  It is a rivalry that’s users take to the grave.  My dad has been an Apple fanatic since I was born and for as long as I can remember I have always preferred pc’s, mainly because of my interest in gaming and pc’s have always had the most games and have had the most compatible operating system for everything I have needed to do. Neither of our decisions have budged and I don’t see that happening anytime soon. Onto the main topic of Bill Gates and Steve Jobs and how they head their companies in this competition.  Both Gates and Jobs share one thing in common, an extreme work ethic and extreme dedication to taking their companies as far as they can possibly go.  When I read  on his biography that Bill Gates was found sleeping under his desk by his assistant, I thought that really displayed his drive and desire for Microsoft because this wasn’t when Microsoft was still taking off, this was once Gates had already made millions upon millions of dollars.  Gates is always hungry to stay number one in the computer wars and this is a great example of this.

Steve Jobs like Gates is also an extremelly dilligent hard worker with a drive for his company to be the best.  In the article about Steve Jobs and Apple in Wired magazine, they say that google’s and more broadly the silicone valley in general’s outlook on  business management involve trusting the decisions of the masses to make the decisions of your company and treating your employees like gods.  They then go on to say that Jobs threw these ideals out the window as this is not how apple operates.  On the contrary actually, Apple thrives by locking themselves up and keeping everything very secret untl they are ready for the big introduction of their new product.  The formula is obviously working as Apple had dominated the mp3 player market with the ipod and basically reinvented what a cell phone was with the iphone.  So as Gates uses the silicon valley’s adopted ideals of listening to the public first and treating his employees very well and Jobs’ does not.   It goes to show that no one management style leads to success because obviously both Apple and Microsoft are extremelly succesful.

internet video

The video on the internet I found to be very interesting.  Technology has progressed so much in the last 40 years.  Going from computers that take up whole rooms to things like the ipad about to come about, a computer that is  half an inch thin.  Going from internet being controlled by plugging wires into huge rooms filled with boards and wires to internet in the palm of your hand at lighting fast speeds.

Just in my own experience of the internet I look back on the days of being a child and having dial up internet and how slow it was to today where I can type in a website and be there instantly.  Technology and the internet have come so far in the last fifteen or so years and I just can’t wait to see what the future holds.

first blog ever

Hi, my name is chris gillies and I am a senior here at texas state.  This is my first blog ever.  I am really intrested in technology so I think this course is going to be alot of fun throughout the semester.

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